Product designer for ecommerce.
Hi, I’m Michael Whalen. For over a decade I’ve designed digital products, brands, and systems for ecommerce from strategy through shipping.
Tracking Page Creator
Allows Shopify merchants to launch branded tracking pages in minutes.
- 50% drop in support tickets
- 10‑20% average tracking page CTR
Transactional Email Builder
Shopify merchants can send on-brand order and shipping emails.
- ~50% drop in WISMO tickets
- <5min time to launch emails
- ~80% open rates on core emails
Sign Up & Onboarding
Sign up flow and in-app onboarding guides for Malomo.
- <1hr setup time, down from weeks
Malomo Design System
Our design system based on Shopify's Polaris.
- 25% Faster feature build time
Wild Roots Market
Logo design, branding, and web design for Wild Roots Market grocery chain.
View projectBreeo Firepits
Branding, Shopify plus site design, custom firepit builder and illustrations + icons for Breeo Firepits.
View projectI'm a swiss army knife of design. I've done end-to-end product design, UI/UX, strategy, design systems, branding, web, and even some dev. My area of focus is Shopify and ecommerce. I work best when I'm doing a little bit of everything.
"Michael has an incredible ability to take minimal direction and translate it into intuitive, high-impact UI/UX. He's not just a talented designer — he's a true product thinker who deeply understands user pain points and consistently delivers experiences that are both elegant and effective."
- Yaw Awning CEO of Malomo
Designing and building custom Shopify storefronts end-to-end from UX and UI through front-end implementation.
Joined as the first dedicated product designer and helped shape how design works across the company. Owned major product areas from discovery through launch and iteration, partnering directly with founders, engineers, and CS.
Worked directly with Shopify merchants, founders, and small teams to design and launch 30+ ecommerce experiences.
Partnered with early-stage startups to turn rough ideas into working MVPs.
Brand, web, and product design for startups and small businesses.